Christ’s College Hospitality

Commercial Bed and Breakfast Website

What we did for the Client

Created Dynamic rooms, blog, link tree and guest directory pages, as well as home page and facilities pages. Integrated third-party booking tool into the website..

Set up a Keyword strategy to gain more organic traffic through blog content.

What our client says

The website is clean and clear, with easy navigation and simple booking tool, making it very easy for our potential guests to book with us – Sue O’Donnel – Conference and Events Manager

About the Client

Christ’s College, part of the University of Cambridge, is a diverse and inclusive academic community and has been at the cutting edge of education for more than 500 years. Distinctive amongst the Cambridge Colleges, it is small enough to be friendly and personal, yet large enough to welcome staff and students from over sixty countries, and everyone is able to find others with interests to match their own. Christ’s occupies a spacious site in the centre of Cambridge, allowing College members easy access to the cultural, historic, and intellectual heritage of the city. In addition to this the College also offers Conferencing and Bed and Breakfast outside of term time to support the financial running of the College.

The Goal

Website Type – E-Commerce – Booking for Bedrooms. The College wanted a website that could showcase their rooms, which they decided to sell to the general Public out of term time when the students are away. They had some conference revenues but needed to create more revenue for the College. The Goal was to create a website that could increase the number of people booking directly with the College rather than by third party websites, like Airbnb and Booking.com

The Result

The Result

Simple, elegant website that showcases the Colleges rooms which helps the College convert more direct bookings. In 2022/23 the website was viewed more than 15k times.