The Challenge
Commission costs were eating into revenue from a genuinely premium offering.
Christ's College Cambridge runs a boutique B&B inside one of the city's most celebrated historic buildings. Despite the exceptional product, the majority of bookings arrived through third-party OTA platforms, each one charging a commission and controlling the guest relationship. The college needed a direct-booking website that could convert guests before they reached the platforms.
Our Solution
A heritage-led direct booking platform that no hotel can replicate.
We designed and built a conversion-focused website that leads with the story no hotel can tell: 600 years of Cambridge history, guest rooms inside a working college, and a location no competitor can match. The design balances prestige with clarity, every page guides the visitor toward a direct booking.
- Full website design and development
- Direct booking integration removing reliance on OTAs
- Heritage storytelling throughout the content and UX
- Room pages structured around the guest experience
- Mobile-first responsive build
- SEO-optimised content targeting Cambridge accommodation searches
The Outcome
More direct bookings. Less commission. Full control.
By owning the booking journey from discovery to confirmation, the college now retains more revenue per booking, builds a direct relationship with every guest, and presents its offering in a way that no third-party platform could achieve.
“The website has transformed how guests find and book with us. Direct bookings have increased significantly and we no longer rely on the platforms the way we used to.”
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