The Challenge
Competing with supermarkets and national chains on a local florist's budget.
Fern & Bloom is an independent florist in Stoke-on-Trent with real craft, local expertise and same-day delivery that the national chains simply can't match. The challenge was building a website that communicated all of this clearly, converting local customers who might otherwise default to a supermarket or nationwide delivery service.
Our Solution
A local-first website built around the advantages the big brands can't copy.
We built a website that leads with Fern & Bloom's unique selling points: handcrafted arrangements, local same-day delivery, personal service and deep knowledge of the local area. The design is warm and tactile, reflecting the personality of an independent florist, and every page is optimised for local Stoke-on-Trent searches.
- Website design and development
- Local SEO optimisation for Stoke-on-Trent searches
- Product and arrangement showcase pages
- Same-day delivery and local service messaging
- Occasion-led ordering journey (birthdays, weddings, sympathy)
- Mobile-responsive build optimised for on-the-go ordering
The Outcome
Stronger local visibility and a growing stream of direct orders.
By leading with craft, personality and local advantages, Fern & Bloom now competes effectively in local search, winning customers who want something the national chains can't offer, and converting them with a website that brings the quality of the work to life.
“We now get online orders from customers who found us on Google, people who previously would have gone to a supermarket. The website really shows what we can do.”
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