The Challenge
Three service locations, multiple hire types, but no website that spoke to all of them.
Swift Robin Coaches operates coach hire from three depots across Cambridgeshire. Their previous website was a single generic page that couldn't effectively target the different types of hire they offer, school trips, group tours, corporate transfers, or the different geographic areas they serve. As a result, they were invisible to many of their most valuable prospects in local search.
Our Solution
Location and service pages built around how customers actually search.
We built a structured website with dedicated pages for each hire type and each depot location. This gave the site the depth it needed to appear in local searches across all three regions, while making it easy for visitors to find exactly the service they needed, whether they were a school administrator, an event organiser or a corporate travel manager.
- Full website design and development
- Dedicated service pages per hire type (school, group, corporate)
- Location pages for Cambridge, Peterborough and March depots
- Local SEO structure targeting each service area
- Mobile-optimised, fast-loading build
- Clear enquiry forms for each hire type
The Outcome
Enquiries flowing in across all three depot regions.
With dedicated pages for every hire type and location, Swift Robin Coaches now appears in local searches across Cambridgeshire and wins enquiries that previously went to competitors with better-structured websites.
“Martin built us a website that actually works, we now get enquiries from all three of our depot areas and the site clearly explains what we offer to each type of customer.”
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