The Challenge
Visibility was the problem, great property, too little online presence.
Suffolk is one of England's most popular holiday destinations, making the short-term rental market highly competitive. This cottage had a loyal returning guest base but struggled to attract new visitors through organic search. The existing online presence was not structured to rank for the searches that drive new bookings.
Our Solution
Location-led SEO and atmospheric design that sells the stay.
We built a website structured around Suffolk holiday searchers — with targeted location content, local attraction pages and optimised metadata designed to capture guests at the research stage. The visual design is warm and evocative, communicating the experience of staying before the guest even enquires.
- Website design and development
- Location-led SEO content strategy and implementation
- Pages targeting high-intent Suffolk holiday searches
- Atmospheric photography presentation and gallery
- Booking integration and availability calendar
- Mobile-responsive, fast-loading build
The Outcome
Improved visibility for Suffolk holiday searches.
A well-structured website with targeted SEO content means this Suffolk cottage now appears where its ideal guests are searching, and converts those visitors with an atmospheric design that brings the experience to life before they book.
“Since the new website launched we've seen a clear improvement in new bookings, and guests often mention they found us through Google rather than a listing site.”
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